New York Attorney General Letitia James launched a multi-state antitrust investigation into Facebook on Friday, applying a new layer of pesky regulatory scrutiny to the scandal-ridden social network. The launch of the investigation comes amid greater federal and state oversight of major technology companies, including Facebook, Google, Amazon, and Apple. The state-level probe will examine a wide range of Facebook’s activities, including its handling of user data, its effects on consumer choice, and the price of advertising, New York’s attorney general said in a statement. “Even the largest social media platform in the world must follow the law and respect consumers. I am proud to be leading a bipartisan coalition of attorneys general in investigating whether Facebook has stifled competition and put users at risk,” James said. “We will use every investigative tool at our disposal to determine whether Facebook’s actions may have endangered consumer data, reduced the quality of consumers’ choices, or increased the price of advertising.” In addition to James, attorneys general from Colorado, Florida, Iowa, Nebraska, North Carolina, Ohio, Tennessee, and the District of Columbia will be on the investigation’s leadership team, according to James’ office. This probe adds to action at the federal level that began in earnest this summer. On July 23, the U.S. Department of Justice announced that it has begun an expansive investigation into “market-leading online platforms” to determine whether they “are engaging in practices that have reduced competition, stifled innovation, or otherwise harmed consumers.” We have more posted on OUR FORUM.