New Windows 8 logo brings Windows brand back to its roots

[javajolt]

The designers of the new Windows 8 logo, Pentagram, explained that the new logo's clean lines, flat shape, and bold color reflects the design principles of Microsoft’s Metro design language. On top of that, the new logo can now represent an actual window because of its transparency.

This new identity returns the Windows logo to its roots. Windows was originally a metaphor for offering a new view on technology and now this new logo reintroduces this idea with the actual visual principles of perspective, while reflecting on the current Metro design language.
 
For those wondering why the color is so bland, it was made "deliberately neutral" so that it can "function effectively in a myriad of uses, especially motion."

http://www.youtube.com/watch?v=5_jvCTUsdy4&feature=player_embedded#ws

Animation of new logo's transparency and motion. Transparent, it can become an actual window.

http://www.youtube.com/watch?v=snTR3NA9qFw&feature=player_embedded#ws

Animation of the transition from the flag to a shape.