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Author Topic: New Security Feature In Internet Explorer Blocks Misleading Ads  (Read 2606 times)
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« on: May 01, 2015, 02:52:57 AM »

A classic case of too little, too late? Microsoft has announced a new security feature for Internet Explorer, whereby the web browser will start blocking misleading ads.

Or what it considers to be misleading ads, rather.

IE is set to become the second option in Windows 10, behind Edge (previously known as Project Spartan) and will only be there in the upcoming operating system for compatibility reasons and enterprise use.

However, as explained by Microsoft, Internet Explorer has received the ability to analyze advertisements displayed on websites and detect those that offer misleading content — as in indistinguishable items, deceptive downloads, and malicious code.

According to the software titan, such advertisements on the web are growing:

“The expected behavior is that the program will be downloaded from a product landing page, and not directly from an advertisement. Advertisements that include malicious or exploit code are already detected. However, our updated evaluation criteria is now more explicit. Such behavior is not tolerated.”

Makes one wonder why Redmond is trying to improve Internet Explorer at this stage, particularly considering the fact that the company wants to bring down usage of this old browser.

It will, of course, not be the default option in Windows 10.

Equally important is whether a feature like this will be implemented in Microsoft Edge. Maybe the company wants to use IE as a test platform for this new security addition, before rolling it out for its new web browser.

But a welcome addition to the arsenal, nevertheless.


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