The rumors of Adobe being bought by Apple come up every so often. Apple could easily afford such a purchase and the results would be interesting. I would love to see Adobe restructured by a company like Apple. Adobe has many applications that are the gold standard but it seems to lack focus. These are my thoughts on what Apple could do with Adobe’s biggest apps and make everyone’s life a lot easier.
Video
Adobe’s video market could be trimmed down. Anything that can already be done in Final Cut Studio should be gone, including Premiere and Soundbooth. I’m not sure if After Effects would even be worth it in the end. Most believe that Final Cut is a very nice video suite on the Mac platform and in the PC world, AVID holds the crown. Why is a program like Premiere needed? It’s not quite AVID but way better than Windows Movie Maker. Now throw Sony Vegas in there and it’s starting to get crowded. Apple could create Final Cut for the PC or forget about them altogether. This would come down to money in the long run. I personally don’t think Apple needs to worry about the PC side unless they are going to legitimately compete against AVID for dominance.
Design
Photoshop and Illustrator go hand in hand with Apple. The general public thinks of Apple when Photoshop is mentioned and vice versa. This is known as one of Apple’s strongest markets. Most believe that these design apps run better on a Mac but as we know, Adobe is slow in keeping these flagship apps on the cutting edge. Apple could force them to be designed for the latest and greatest environments. While they’re at it, stop releasing new versions every year that don’t have any significant improvements. Adobe needs the money to keep rolling in through yearly revisions but Apple wouldn’t have this problem. Make a new version when real features are created. In an educational environment, we are forced to upgrade every year because the textbooks only cover the newest versions. This puts a large strain on software budgets.
Documents
Acrobat should also be restructured and brought back to its core purpose. Every other week we hear of an exploit in PDF’s and it’s because they don’t do the simple task they were conceived to do. Strip out all the extra junk and just make PDF’s do what they need to do. Reader should be killed for the Mac OS also, Preview is way quicker and does the job just fine.
Flash
Then there’s the elephant in the room, Flash. Oh my dear old friend, you were once so cool. Animations, games, crazy navigation menus and long site intros were such a treat. Now I have grown bored with you.
The problem is that Flash is so ubiquitous with the web that it can’t just be tossed out into the street. Apple would need to clean it up significantly and keep it around until HTML5 took over. They should only provide security fixes but no new features. This would allow it a peaceful death.
Adobe has so many products that it’s kind of ridiculous. Most of them could either be worked into existing Apple products or forgotten forever. If Apple did purchase Adobe, what about the PC side of Adobe’s business? They would have to crunch the numbers to see what products are worth the extra cost of development, but Apple could really limit what’s available for Windows. Whether that would that be a good or bad thing, I’m not really sure. In Apple’s mind, if it sells more Macs then it’s worth doing.
I believe Apple could really improve Adobe’s products and make them more reliable than they ever have been. It would end the grudge that they have against each other and hopefully get applications like Acrobat and Flash back to their roots. Adding useless features just to sell a different version every year will not win you any fans. Make it a worthwhile upgrade or inexpensive and I will gladly support you.
