At least, that’s what Redmond seems to think. And they may be onto something here. Microsoft Edge, the company’s new web browser, made its debut with Windows 10 on July 29.
This new solution not only comes with a new rendering engine, but also an expanded feature lineup.
It is, however, only available in Windows 10 — as a selling point, if you will, as Microsoft clearly wants to entice people to upgrade to the new operating system. This exclusivity means that its adoption figures are ultimately impacted.
Google Chrome, Mozilla Firefox and other rival web browsers are currently available on all versions of Windows, while Edge can only be used in the latest one, Windows 10.
However, compared to Internet Explorer, Edge is already more successful. These are the thoughts of Chief Marketing Officer at Microsoft, Chris Capossela, who talked about the OS and the browser at the Citi Global Tech Conference in New York.
His words:
“We’ve put a lot of work into Microsoft Edge, this new browser that comes with Windows 10, and we’re seeing that Edge usage is higher on Windows 10 than IE usage was on Windows 8 and Windows 7. That’s net positive for Microsoft. That’s more queries being executed through Bing, that’s more ad revenue flowing through Edge.”
Fair enough.
At the end of the day, the big challenge for Microsoft is not to have more users than Internet Explorer, as this is an easy milestone to achieve, given how many people use IE.
The idea is to compete against the likes of Chrome and Firefox in the browser war. And for that to happen, Edge will need significant improvements in features and options. It is set to receive some in a major update that is due this October or November.
Fight starts then.
source:widows10update
