Google confirms it is laying off a huge number of its employees and using artificial intelligence instead. Google confirmed yesterday that it is eliminating "a few hundred" positions from its global ad team and replacing them with artificial intelligence for "efficiency and creativity."
It was expected that due to the small business ad campaign, more people would be hired by Google. However, the latter believes that the cuts to its "large customer" sales team will result in better support for small and medium-sized businesses advertising on Google's platform.
Google's cloud computing unit announced last week new AI tools to assist retailers "personalize online shopping, modernize operations, and transform in-store technology rollouts," referencing research findings that around 80% of US retailers feel it's urgent to embrace generative AI in their operations.
The Cloud's Vice President, Carrie Tharp, stated, "In only a year, generative AI has morphed from a barely recognized concept to one of the fastest-moving capabilities in all of technology and a critical part of many retailers' agendas."
Last year, Google also laid off around 12,000 people, about six percent of its workforce, amid inflation and rising interest rates.
Source By Al Mayadeen English
