Apple complains about Microsoft's laptop hunters ads

[phat vapor]

Microsoft's latest laptop hunters ads, where a shopper is asked to find a laptop under a certain amount of money and if they find one, Microsoft will pick up the bill have caused quite a stir. These Hunters ads are a response to Apple's "I'm a Mac, I'm a PC" advertisements where Apple takes shots at Microsoft faults.

In recent days, Apple has complained to Microsoft about these new Hunters advertisements, claiming the ads are incorrect and inaccurate. As of June 8, 2009, Apple has lowered the prices of their Macbook Pro and increased the RAM from 2GB to 4GB with the starting retail price of $1499.

Apple's biggest complaint is that the advertisements are misleading to consumers that could suggest all Apple machines are over the $2,000 price range. Microsoft has not stated if they will cease running these advertisements or simply create new ones, but these ads have certainly got the attention of Apple.

We could possibly see a response "I'm a Mac, I'm a PC" ad in the coming weeks to combat the Hunters ads, only if Apple is ready for an advertisement commercial war with Microsoft.

Microsoft's first Hunters advertisements with Laura shopping for a laptop for under $1,000:

Laptop Hunters $1000 - Lauren Gets an HP Pavilion

[Jake]

What Microsoft should do is point out to Apple exactly what they are trying to say in the first place.  Which is:  Equivalently powerful Mac's and PC's have very different prices, even though they're both running almost the exact same hardware.  And that's true, since a $500 PC turns into an almost $1000 Mac.  And for all those into the netbook craze, don't expect to see a Mac equivalent, because you'll never see a Macbook for under $300.

Apple is completely missing that point.