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Microsoft is using the high profile telecast of the Golden Globes awards to introduce a new corporate tagline and a strategy that more keenly hones the idea that the company’s products help people achieve their dreams.
The two commercials, which introduce the corporate tagline, “Be What’s Next,” to a national audience, showcase the company’s Windows 7 phone operating platform, and its Bing, search engine.
Windows Phone spot - "Commit" (http://www.youtube.com/watch?v=uUWFBIGWAD4#ws)
Bing Spot - "Decision" (http://www.youtube.com/watch?v=Rg0BRriuORk#ws)
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