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Recently, Google has been busy beefing up Latitude to make it more competitive with other location apps -- and more fun to use. Location history was added recently, iOS users can post check-ins via Latitude, and now Google has begun rolling out location-based deals which are tied to the service.
If you're in the U.S., you can now score local savings at participating merchants by checking in with Latitude. Google will also be offering "status deals," which users can unlock by visiting a particular merchant on a regular basis. Mashable notes three status levels: regular, VIP, and guru -- though partners can apparently customize those titles if they choose.
Right now deals are available from merchants like American Eagle Outfitters, Arby's, Finish Line, Macy's, Quiznos, and RadioShack.