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Mobile Devices and Apps | Mobile O.S's => iPad | iPad 2 | The New iPad => Topic started by: javajolt on May 15, 2011, 06:43:19 AM

Title: How People Really Use The iPad: Our Exclusive Survey Results
Post by: javajolt on May 15, 2011, 06:43:19 AM
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30% of people surveyed have more than one iPad in their home

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41% of users are spending 2-5 hours per day with the iPad

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Two thirds of people say they have increased their iPad usage since first getting it. Looks like people aren't getting bored.

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More people consider it a primary computer now than when we last ran the survey

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The iPad is a web surfing machine first and foremost

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Yet, people do an equal amount of web browsing on laptops as they do on iPads

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The iPad is truly the "PC" now, with people spending most of their time using it for "personal computing"

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29% of people have downloaded over 50 apps

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People are paying for a fair amount of apps per device

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People ignore a lot of the apps they download

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The web browser is still the best way to get news

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Fewer people are reading books on their iPad in this survey

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iBooks became much more popular

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More people bought MacBook Airs

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But, the MacBook Air has little affect on iPad usage

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iPads and Macbook Airs are not either/or purchases

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But, if it were, people would choose the iPad

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About half the respondents have a 3G iPad

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AT&T is the more popular option. Of course, for iPad 1 owners, it was the only option, really. 

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People opted for their phone carrier*
*Some people complained that this question was unfair because, when they bought it they had no choice.

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Only half of the people with 3G iPads actually use the data plan on a monthly basis

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Almost nobody thought about Android

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The Xoom was the only tablet that was even a little bit interesting

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The non-Android tablets are non-starters

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source:businessinsider