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General Motors Co. plans to stop advertising on Facebook after the company's marketing executives determined their paid ads had little impact on consumers, people familiar with the matter said, a move that comes as more companies question the effectiveness of advertising on the social networking site.
The largest U.S. auto maker will continue to expand its use of marketing through Facebook's pages, in which markers can display content at no cost, these people said.
The news comes at a bad time for Facebook Inc. The Menlo Park-based social network is expected to hold a historic initial public offering on Friday....