Windows News and info 15th Anniversary 2009-2024
Windows Games, Nintendo, Xbox and PsP => Xbox One X | Xbox One S | Xbox One | Kinect => Topic started by: javajolt on October 09, 2016, 04:22:37 PM
-
(http://i68.tinypic.com/314z6oi.jpg)
Leading design and motion studio Man vs Machine have posted the results of a design study they did for Microsoft which was ultimately not used.
The design specification was for a global motion brand identity for Microsoft’s ever-evolving Xbox.
They write:
"We worked closely with the Xbox team in Seattle to bring a motion brand language for all on screen exposure, from TV commercial end tags to longer form brand expressions.
As a product, the Xbox is evolving from a purely gaming platform to become a versatile home entertainment hub. This became the inspiration for the ‘morphing X’ design, organically folding layers of the logo inside-out and never repeating the exact same form twice".
See some of the resulting animations below:
It was the second animation, below, also by ManvsMachine, which was ultimately used.
source:mspoweruser