There's been a lot of user-generated video posted on the Web about Apple's iPad since CEO Steve Jobs unveiled the device last week.
But this new one from NeilCurtis.com, which is meant to be humorous, also illustrates one secret of Apple's marketing success, as the Web site Mashable.com points out. Apple can gets consumers excited about a new device even before they know what it is.
The three-minute video boils down Jobs' keynote presentation to only the adjectives and superlatives that are used over and over to build up the iPad and its capabilities as "magical, phenomenal, wonderful, incredible, huge, great, awesome, magnificent, exciting, beautiful, remarkable and gorgeous.''
The iPad Keynote in less than 180 Seconds - Incredible, Beautiful, Amazing! (http://www.youtube.com/watch?v=1ZS8HqOGTbA#normal)
source:sfgate