British firm BSkyB has joined forces with Microsoft to give Xbox 360 owners the chance to watch live television and on demand content on their consoles.
The Sky Player will come to Xbox in the autumn, giving subscribers access to live pay TV channels - including Sky Sports. According to Sky the following options will be in place:
* For a customer joining Sky through their Xbox, Sky Player TV will offer a wide range of linear TV channels as well as a comprehensive library of on-demand content. A number of subscription packages will be available, as will the opportunity to access programming on a pay-per-view basis.
* Xbox owners who already subscribe to Sky TV will now be able to access Sky Player's on-demand services through their console, in addition to their PC or Mac. And for those customers who also subscribe to Sky Multiroom, Sky Broadband
Max or Sky Player
Multiroom, they will also be able to enjoy live TV via their console.