Change of fortunes? Microsoft’s efforts to drive some impetus and design sense into the PC market is finally starting to bear results, with the industry now showing signs of recovery.
Meanwhile, Apple has seen its market share decline.
The industry is still collapsing, though, with the latest IDC data showing that PC shipments registered a year-on-year decline of 3.9%. But amid this dipping experience, manufacturers managed to move a total of 68 million units during the third quarter of the year — a figure that surprised some.
In fact, it is a wholesome 3.2% ahead of projections that analysts had for Q3 2016, and there are now hopes for a recovery in the next calendar year.
Here are the standings:
According to IDC, the market research firm, these better than expected results are partly due to the competition among the market leaders like Lenovo, HP and Dell, who have all brought new devices to the market and tried appealing to more customer in both consumer and enterprise sectors.
Loren Loverde, vice president, Worldwide PC Trackers & Forecasting:
“We are very pleased to see some improvement in the market. Industry efforts to update products to leverage new processors and operating systems, to deliver a better computing experience encompassing more mobile, secure, and faster systems, and to accelerate PC replacements have been critical. These improvements are accumulating, and set the stage for a stronger market going forward.”
Now, while Lenovo continues to lead the market, with HP following in second, Apple was only good enough for fourth place this quarter with 5 million units sold.
This gave the Mac maker a market share of 7.4% that is down from the 8.1% the same quarter in 2015.
ASUS is actually very close to overtake Apple, with almost similar numbers of 4.7 million units and 6.9% market share. Then again, there are rumors that Apple is planning a refresh of its product line soon, and that may sway its tumbling numbers.
And reverse the 13% drop experienced in the third quarter.
Likewise, stronger PC sales are also expected this quarter, thanks to the holiday season, along with Black Friday and Cyber Monday performance. Still too early to talk about long term recovery, but there is really a cause to celebrate these better than expected results.
source:windows10update
