Huawei Pura X Max is here to rival Galaxy Wide Fold and iPhone Ultra.
Huawei has launched a series of foldable phones with a conventional design over the past few years, establishing a strong presence in this market segment alongside Samsung. The Pura X Max is Huawei’s latest foldable phone, set to be officially unveiled on April 20. However, ahead of the official announcement, the company has already offered a closer look at the device and its distinctive design.
Huawei’s official Weibo account has shared images of the Pura X Max, showcasing its design and color options. While most foldable phones follow a tall-and-skinny form factor, the Huawei Pura X Max adopts a wider passport-style design, offering a fresh take on foldable smartphones.
At first glance, the Pura X Max resembles a mini tablet thanks to its wide foldable design. The camera bump on the rear panel is also quite noticeable. Huawei has yet to reveal the official specifications of the device; however, based on previous leaks, it is expected to feature a 7.5-inch main display and a 5.3-inch outer screen. The outer screen could be a drawback for some users, as most foldable phones nowadays feature outer displays of at least 6-inches. Promotional images also show the device in four color options.
In terms of hardware, the Pura X Max is rumored to be powered by the Kirin 9030 chipset, paired with either 12GB or 16GB of RAM. The phone is already available for preorder in China, with the official unveiling scheduled for April 20.
The Huawei Pura X Max introduces a new form factor to the foldable smartphone market and appears well-positioned to challenge upcoming devices such as the Galaxy Wide Fold and Apple’s first foldable iPhone, rumored to be called the iPhone Ultra. So far, Samsung’s foldables have largely followed a conventional design, but the company is reportedly working on a wide-style foldable. Similarly, rumors surrounding Apple’s first foldable iPhone suggest a wider display format.
The Galaxy Wide Fold is expected to launch on July 22, while the iPhone Ultra is rumored to be unveiled alongside the iPhone 18 Pro and iPhone 18 Pro Max at Apple’s September event.
Huawei has yet to announce the global availability of the Pura X Max, in any case the company remains banned in the US market, meaning the US-based customers would have to bypass carriers and retail stores in order to purchase the device, and even then have to worry about being blocked by Google services.
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