Motorola Super Bowl ad rips Apple drones

[javajolt]

Imitation is the sincerest form of imagination starvation

Motorola has released a 15-second snippet of an advert for its upcoming Xoom tablet, a parody rip-off homage take-off send-up of Apple's iconic 1984 ad.

As did Apple's 27-year-old Big Brother–busting Macintosh introducer, Motorola's full ad will debut during this Sunday's Super Bowl, America's annual orgy of hyperthyroid meat monsters displaying their spandex-encased musculature to millions of Doritos and salsa–scarfing couch potatoes.

The quarter-minute clip shows an oh-so-cute male Xoom user – reading Orwell's dystopian novel, natch – boarding a subway train in the company of hordes of white-earbudded drones clad in identical white hoodies and baggy pants.

Mr. Xoom, as might be guessed, is hoodie-free. Carrying a lovely, colorful posy he boards a car, and is followed by an oh-so-cute female earbud wearer. Hmm... Whatever might happen?

Motorola Xoom Android tablet Super Bowl commercial clip

A "free life" provided by Motorola? As Electronista rightly reminds us, that smartphone maker is "one of the most restrictive Android device makers and has a bootloader lock that forces deeper hacks to install the user's choice of firmware."

And the Android Honeycomb operating system that will power the Xoom is provided by Google, a company whose idea of freedom is to track your movements around the web in order to better sell ads based on your online peregrinations.

Überfanboi website MacDailyNews, true to form, castigated Motorola's effort to ride on the original 1984-ad heroine's T-shirttails, saying: "When doing a half-assed knockoff of an iconic Apple product, why not do the same to their famous Super Bowl ad, too?"

Here at The Reg, we're at least relieved that Motorola's Super Bowl time-waster doesn't take the same tack as did one of the company's original muy macho Droid adverts, which featured a rather disquieting circular saw–banana interaction.

DROID "Pretty" Commercial: Dissing iPhone as "Digitally Clueless" [HQ]

Bootnote

This isn't the first time that Apple's 1984 ad has invoked an Androidian acknowledgment. Last May, when introducing Android 2.2, aka Froyo, Google vice president of engineering Vic Gundotra warned of a future without Android while standing in front a slide that read: "Not a Future We Want. 1984."

This is taken from that 10 minute clip

Wrong Future

[javajolt]

Here is the ad in its entirety.

Motorola - Empower the People

No launch date yet, but here's Motorola's full commercial for the Xoom Honeycomb tablet, which aired during the second quarter of the Super Bowl. Says Moto in its release:

Created by Anomaly New York, the ad entitled “Empower the People” is set in an Orwellian, 1984-esque world where technology – and people – are limited by restrictive platforms. Enter Motorola XOOM - the tablet to create a better world - and a new day with optimism, openness, freedom and empowerment.
Motorola XOOM redefines the tablet category by providing more ways to have fun, connect with friends and stay productive on the go. Out of more than 20,000 products announced at CES last month, the Motorola XOOM was named “Best in Show” by CNET and lauded with numerous accolades and awards.
As the first tablet running Google’s new Android 3.0 Honeycomb operating system, the XOOM is powerful and fundamentally different than anything else on the market.

Empowering the people, indeed.