30% of people surveyed have more than one iPad in their home
41% of users are spending 2-5 hours per day with the iPad
Two thirds of people say they have increased their iPad usage since first getting it. Looks like people aren't getting bored.
More people consider it a primary computer now than when we last ran the survey
The iPad is a web surfing machine first and foremost
Yet, people do an equal amount of web browsing on laptops as they do on iPads
The iPad is truly the "PC" now, with people spending most of their time using it for "personal computing"
29% of people have downloaded over 50 apps
People are paying for a fair amount of apps per device
People ignore a lot of the apps they download
The web browser is still the best way to get news
Fewer people are reading books on their iPad in this survey
iBooks became much more popular
More people bought MacBook Airs
But, the MacBook Air has little affect on iPad usage
iPads and Macbook Airs are not either/or purchases
But, if it were, people would choose the iPad
About half the respondents have a 3G iPad
AT&T is the more popular option. Of course, for iPad 1 owners, it was the only option, really.
People opted for their phone carrier*
*Some people complained that this question was unfair because, when they bought it they had no choice.
Only half of the people with 3G iPads actually use the data plan on a monthly basis
Almost nobody thought about Android
The Xoom was the only tablet that was even a little bit interesting
The non-Android tablets are non-starters
source:businessinsider
