The perks a WhatsApp Plus plan could bring include: changing themes, changing icons, pinning more than three chats, and custom ringtones.
Meta has confirmed that it is working on a new "WhatsApp Plus" premium subscription tier for its messaging app, which will include perks such as the ability to send premium stickers, change the app’s theme and icon, pin up to 20 chats, and access custom ringtones. Subscribers will also get access to an "Update/Upgrade List" for their contacts.
Speaking to TechCrunch, Meta said that WhatsApp Plus is currently running as a "small test to gather feedback and ensure we’re building something people find genuinely valuable". The company did not specify pricing for the subscription, but WABetaInfo says it could cost around €2.49 per month in Europe, with a one-month free trial offered to some users.
WhatsApp Plus is part of Meta's latest mission to introduce subscription tiers across its services. Apart from WhatsApp Plus, the company is currently testing "Instagram Plus" in select countries like Mexico, Japan, and the Philippines. In Mexico, the service costs users roughly $2.20 USD per month.
Instagram Plus has several perks, including the ability to segment followers into multiple lists beyond just "Close Friends". Subscribers can also see exactly who has viewed their stories more than once. The plan gives users more control over their Stories, letting them preview a story before it goes live, extend its expiration from 24 to 48 hours, and even "spotlight" a story to push it to the top of their followers' feeds.
In other Meta news, CEO Mark Zuckerberg is reportedly the subject of an internal project to build a photorealistic AI clone of himself. The company is training this digital "Zuckerbot" on his voice, tone, mannerisms, photos, public statements, and recent strategic thinking. The AI is being designed to hold real-time conversations, give advice, and help staff "feel more connected" to the founder.
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