If there’s one thing that Microsoft mobile fans want, it’s a phone from Microsoft. Without Windows phones, there are few options. The Galaxy Note 10 and other Samsung flagships are obvious choices for a Microsoft supported mobile in spirit. Yet, the desire is strong for a Microsoft Surface-like experience albeit with Android. It’s an alluring fantasy, but a fantasy nonetheless. Microsoft’s previous mobile efforts have been met with disaster. Windows Mobile failed to take off, Windows Phone/Windows 10 Mobile died in the crib, and Windows RT was similarly unsuccessful. There’s a compelling school of thought that says, why doesn’t Microsoft do what others have. Why not adopt Android? Much like with its Surface Pro line, you’d be pairing powerful hardware with software that people actually want. You’d get Microsoft hardware and software support, along with access to Android and the Google Play Store (and the US government’s unlikely to rip it out of your hands as well post-purchase.) It seems like a no-brainer, but its a lot more complicated than that. For Microsoft to be able to justify this thing (to users and bean counters both), it’s going to have to solve a unique problem that the market isn’t catering to at the moment. Microsoft’s brand alone is not enough to carry sales of a device. No, if Microsoft is releasing such a mobile phone, it would have to do so with a USP. A problem it intends to do solve that’ll draw a niche where it can build off on – else it’s just another Android Phone. One route they could take is the camera. Aside from the reputation of Lumia, Microsoft was making cool camera apps like Blink and Qik even before the Nokia purchase. To learn more visit OUR FORUM.