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Author Topic: Microsoft Unveils “Be What’s Next” Tag  (Read 543 times)

Offline javajolt

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Microsoft Unveils “Be What’s Next” Tag
« on: January 14, 2011, 08:49:20 PM »

Microsoft is using the high profile telecast of the Golden Globes awards to introduce a new corporate tagline and a strategy that more keenly hones the idea that the company’s products help people achieve their dreams.

The two commercials, which introduce the corporate tagline, “Be What’s Next,” to a national audience, showcase the company’s Windows 7 phone operating platform, and its Bing, search engine.

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