Google's online-only phone selling model has failed

[javajolt]

Well, it’s been a while now since Google launched the Nexus One — and so far, it hasn’t lived up to their expectations. I guess it’s not as bad as the Google Buzz roll-out, but Google’s attempt at fundamentally changing the way we buy cell phones has yet to bear much fruit.

Goldman Sachs reduced sales estimates from 3.5 million units in 2010 to a mere 1 million, and only 2 million in 2011 if they launch a second phone, do a lot more marketing themselves, and decide to sell it in retail stores too.



It’s possible Google can beat those estimates, but it’s going to be tough unless they do something drastic.